Figura shows the world of picture cards now that the current state of affairs is depicted by Instagram. From today’s “picture cards” – the images that we post on social media every day – the installation extrapolates the hot contemporary topics, comparing them with the paper objects that history has passed down to the museum collection in Modena. The project starts from here to create a projection of around 9 metres, capturing 6 topics linked to the world of the (over)production of images. Figura uses a specially studied algorithm to make a constantly updated selection of the images posted on Instagram. And so the spectator is interactively engaged, as it follows their gaze and the gestures of their hands, exploding, underlining or pointing the lens at the most important details.
auroraMeccanica was established as an audiovisual production studio in Pisa in 2007 by partners Carlo Riccobono, Roberto Bella and Fabio Alvino. In 2008, the group opened a studio in Turin and concentrated part of their energies on making interactive video installations. As well as producing videos, they also make a lot of art which leads auroraMeccanica to exhibit its works in museums and galleries in Italy and abroad. Thanks to the experience gained since 2014 in the field of digital art, auroraMeccanica works in interaction design, including interactive museum exhibits. All of the studio’s projects hinge around the attentive production of multimedia contents, with a particular eye to cultural accessibility and reflection on the relationship between spectator and technology.