POSTcard aims to be a reflection on the value of images and their ability to act as a deeper and more complex interpretation of experience. Against the facile consumer aesthetics of the postcard images that populate our visual panorama, photography gives us a vision that becomes a story, a thought, an interpretation of reality. From the emblematic opening image by Hrair Sarkissian, in which the snow-white landscape is actually witness to the difficult past that stains the country of Armenia, to the ambiguity of the naturalistic reconstructions of Hiroshi Sugimoto, photography asks itself and us about the relationship between truth and fiction, identity and homologation, stereotype and reality, in a visual journey that challenges all the clichés of our way of looking at the world.
A run-through of the collections managed by Fondazione Modena Arti Visive, the exhibition is organized in three large sections – the human condition, travel and landscape – which correspond to the same number of spheres of our experience. It is an invitation for photography to reawaken an authentic, conscious vision beyond the superficial layer of appearance.